IT’S OUR BIRTHDAY!

Today, Genuine Translations is 1 year old. Hip, hip… hooray! We made it through this first hard year thanks to our enthusiasm, vision, determination, passion for what we do, teamwork, and you! Because if you are reading this, it means you have somehow contributed to our success, so THANK YOU. Having focused on our branding, […]

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What to choose: a transcreator or an in-country copywriter?

A few months ago, I wrote about the key characteristics of transcreation and how it goes beyond translation in order to translate a brand’s emotions and not simply its message. Now, I would like to share some thoughts on when to use a transcreator or transcreation agency and when to seek the help of a copywriter […]

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