Article written by our partners, AVASK Group
Amazon has now been consolidated as the largest marketplace and e-commerce platform in the world, with a reach to millions of customers and reaching nearly 5.000M monthly visits. This is an amazing opportunity to diversify and integrate new sales channels for businesses across all industries.
However, the competition on Amazon is becoming more and more fierce, and it can be very challenging to stand out from your competitors and grow your business. With this blog post, we want to put at the tip of your fingers effective strategies to accelerate and reach a sustainable growth strategy on Amazon.
1 – Product Listing Optimization
Keywords are no longer enough. Optimizing product listings is key to accelerating your growth on Amazon. Your listings should include a strong and localized Keyword strategy but also high-quality images of your products, detailed descriptions, A+ content and accurate pricing and shipping information. The goal is to improve your search rankings to make it easier for customers to find and purchase your products.
2 – Amazon Advertising
In the year 2018, Amazon introduced Amazon Advertising, a potent resource designed to assist you reaching new potential customers and boost your sales. Utilizing Amazon Advertising empowers you to craft precise marketing initiatives, monitor your results, enhance your product’s exposure, and generate higher levels of traffic towards your offerings.
3 – Amazon’s FBA Program
Fulfilment by Amazon (FBA) is an Amazon selling programme that allows sellers
to store their products in Amazon’s warehouses. When a customer makes a purchase of a product from a seller using FBA, Amazon takes care of the storage, packaging, and shipping of the product on behalf of the seller. Additionally, Amazon also provides customer service and handles returns if necessary.
4 – Amazon’s Promotions
Amazon offers a variety of promotions and deals such as Lightning Deals, Best Deals, Coupons and product bundles. You will most definably increase product visibility, generate up-sales and drive more traffic to your product listings if you utilize these promotions. Don’t hesitate to apply this variety of promotions when thinking of key dates such as Amazon Prime Day, Black Friday, Christmas or Valentine´s Day.
5 – Reviews, reviews and more Reviews
Positive reviews are a great to build trust and credibility in your brand but not only this, they can also help you rank better your product listings on Amazon. The more good reviews your product has, the more visibility and click-through rate.
To get more reviews, you should be considering using automated review request emails, including product inserts with instructions for leaving a review, and responding to customer feedback to show that you value their opinions.
6 – International Market Expansion
Why focus in just one market when you can access them all?
Expanding to other international markets can be an effective way to accelerate your growth on Amazon. Amazon currently operates in over 21 countries across the globe, providing an amazing opportunity to reach new potential customers and increase sales. However, it’s important to carefully research the regulations and requirements for each country to ensure that you comply with all laws and regulations.
As you start to grow your online business and expand into international markets, it’s important to ally with partners that provide specific expertise.
AVASK’s dedicated team of consultants, VAT and sales tax experts, and chartered accountants boast an exceptionally wide and varied range of backgrounds and can help you navigate the complexities of international tax, allowing you to focus on running your business.