Ikea y su traducción publicitaria

¿Ya habéis visto el anuncio del nuevo catálogo de Ikea? “Experience the power of a bookbook™” es la versión inglesa que ha causado furor en las redes sociales desde principios de este mes, cuando se emitió oficialmente. Su éxito se debe a la sutil parodia que Ikea...

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Need a place in the sun? Then you need a translator at hand!

September is here. Children are back in school, Tesco has brought out their Christmas cards and chocolates, and that great holiday you had in the sun is now becoming a distant memory.

It’s not surprising that Spain, France and Italy are always among the Brits’ top 10 holiday destinations.

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What to look for in a legal translator

The word ‘legal’ always sounds big and scary; but why wouldn’t it? Aristotle once said “At his best, man is the noblest of all animals; separated from law and justice he is the worst”. Most of us want to stay noble, don’t we? Or at least stay out of trouble; hence our...

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Beyond volunteering

A few days ago, I read an article about the opportunities that volunteering translation can offer a translator. The most remarkable one (other than generally contributing to a good cause, of course) is growing your translation experience. If you are a freelance...

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Transcreation? What’s that?

Some of you may already have come across the term ‘transcreation’, but do you know what it is? In short, ‘transcreation’ is creative translation for the advertising industry. Although it’s been around for a while, it is now that it’s becoming increasingly popular and...

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How to page-proof the translation profession

Last Friday I was given the opportunity to attend the event ‘Future-proofing the profession: Equipping the next generation of translators’ organised by the European Commission’s Directorate-General for Translation in London. Apart from the exquisite (and free!) French...

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Something genuine is on its way…

When you were in school and the teacher threw a question to the class, do you remember raising up your arm and thinking: 'I know this! Me! Me! Pick me, please!', do you remember the feeling? I'm sure you do; even if you weren't the smartest in the class, we all have...

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