Transcreation? What’s that?

Some of you may already have come across the term ‘transcreation’, but do you know what it is? In short, ‘transcreation’ is creative translation for the advertising industry. Although it’s been around for a while, it is now that it’s becoming increasingly popular and...

How to page-proof the translation profession

Last Friday I was given the opportunity to attend the event ‘Future-proofing the profession: Equipping the next generation of translators’ organised by the European Commission’s Directorate-General for Translation in London. Apart from the exquisite (and free!) French...